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Between seduction and information: notes of Italian enogrammatology

Between seduction and information: notes of Italian enogrammatology
100 St. Joseph Street, Carr Hall room 406
Time: Sep 24th, 4:00 pm End: Sep 24th, 5:00 pm
Interest Categories: Urban, Linguistics (FAS), Italian Studies (FAS), Food Studies, Digital Art/Humanities
Lecture by Massimo Vedovelli, Università per Stranieri di Siena

Professor Salvatore Bancheri, Emilio Goggio Chair in Italian Studies, cordially invites you to a public lecture:

Massimo Vedovelli, Università Stranieri di Siena

Between seduction and information: notes of Italian enogrammatology

The enogrammi are the texts present in the back labels of wine bottles. These texts provided a textual genre because of the structural characteristics at the level of the content-forms and of expression-forms. The enogrammi are the place where they meet the characteristics and images of the cultures, of the territories and of symbolic forms that give identity to the communities. Wine is, for the Italian society, a cultural form, and bottles can be considered texts, structured through a variety of languages. This lecture examines the characteristics of content and linguistic forms of the enogrammi as a pretext for an analysis of the Italian identity proposed in the cultural imagination of the global world. Linguistic analysis is based on a database of enogrammi realized at the University for Foreigners of Siena.
Massimo Vedovelli is Professor of Educational Linguistics at the University for Foreigners of Siena. Student of Tullio De Mauro, has taught at the University of Calabria, of Rome La Sapienza, of Pavia. He was rector of the University for Foreigners of Siena from 2004 to 2013. He is currently Head of Culture of the city of Siena. His research deals with issues of language education and learning Italian as L2, with particular reference to the linguistic problems of the Italian emigrants in the world and of the foreign immigration in Italy. He is coauthor of LIP - Frequency Lexicon of Spoken Italian, and editor of the Storia linguistica dell’emigrazione italiana nel mondo.

This event is free and open to all.  A reception will follow the talk.  An RSVP is requested:  for further information, or to indicate that you will attend, please email the Department of Italian Studies at italian.studies@utoronto.ca or (416) 926-2345.

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