JHI Alumni Research Lecture Series—David Nieborg

February 4, 2025 by Sonja Johnston

Next up in the Alumni Research Lecture Series is a talk by David Nieborg (Associate Professor, Department of Arts, Culture and Media). This lecture explores "institutional platform power" in digital advertising, focusing on a case study of the mobile advertising ecosystem. It identifies key players, notably Google, Facebook, and Apple, and examines why a few conglomerates dominate despite low market entry barriers. Nieborg was a 6-month JHI Faculty Research Fellow in 2023-24.

 

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